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Analysis·PMPRB

PMPRB's retreat on the new guidelines is a win pharma won't celebrate out loud

Dropping the contentious price tests looks like an industry victory. The second-order effect on launch sequencing is the part worth watching.

The event

PMPRB published updated guidance walking back several contested elements of its price-review framework and opened a 30-day consultation.

Relief on the price tests reads as a clean industry win, and the press releases will treat it that way. But the more interesting consequence isn't about price at all — it's about timing.

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